Full GAIM Simulator
Complete strategic analysis workflow (45-60 minutes)
The comprehensive workflow for Banking & Finance professionals. Experience the full platform from budget planning through market testing to compliance approval. Includes interactive learning modules, market analysis tools, and disruptive scenario simulations.
Register as Banking & Finance User
- Select "Banking & Finance" during registration
- Wait for admin approval and bank assignment
- Log in once activated to access full tools
Complete Learning Modules
- Access interactive tutorials on platform features
- Learn about demographic segments and market dynamics
- Understand scoring methodology and compliance requirements
Budget Analysis & Optimization
- Download budget templates from Budget Analyser
- Allocate resources across departments strategically
- Create 10-year revenue and subscriber forecasts
- Submit for automated validation and feedback
Market Simulator with Disruptions
- Design propositions targeting specific demographic segments
- Test across different cities with varying demographics
- Analyse impact of market disruptions (economic shifts, competitor moves)
- Receive dual scoring: Proposition Quality Score (keyword-based) + Market Fit Score (AI semantic matching)
- Review subscriber projections and vulnerability assessments
Key Feature: Vulnerable Segment Exclusion
Banking users automatically exclude vulnerable segments (Living for Today, Struggling Families) from Market Fit Score calculations to ensure responsible targeting.
Compliance Review & Approval
- Upload tested proposition for compliance validation
- Use AI Compliance Assistant for regulatory guidance
- Review automated vulnerability checks and risk assessments
- Submit for compliance officer final review
Full Score & Ranking
- View comprehensive performance dashboard
- Download detailed analytics and reports
- Compare rankings on leaderboard
- Iterate and improve strategy based on insights
Test & Compare
Rapid proposition validation (15-20 minutes)
Skip budget setup and jump straight to testing. Perfect for marketing teams who want to rapidly validate multiple product ideas across different markets and scenarios. Focus on proposition quality and demographic fit.
Register as Marketing User
- Select "Marketing" during registration
- Automatically assigned to Demo Company
- Instant activation - log in immediately
Fast Track Access
Marketing users are auto-approved and can start testing propositions immediately without waiting for admin approval.
Access Market Simulator
- Navigate directly to Market Simulator
- No budget setup required
- Select target city from available markets
Design & Test Propositions
- Create product concepts targeting customer needs
- Input pain points, titles, promotions, and marketing assets
- Optionally upload promotional videos for AI analysis
- Submit for immediate AI scoring
Compare AI Scores
- Review Proposition Quality Score (keyword-based analysis)
- Review Market Fit Score (AI semantic matching against 166 customer needs)
- Analyse demographic segment alignment
- Compare multiple proposition variants
Marketing-Specific Scoring
Marketing users' Market Fit Score prioritises largest demographic segments (market reach) while Banking users prioritise best semantic matches (product fit).
Download Results & Iterate
- Download detailed Word document reports
- Analyse component scores and feedback
- Test variations across different markets
- Refine messaging based on AI insights
Compliance Excellence
AI-powered regulatory validation (20-30 minutes)
Navigate compliance requirements using AI-powered tools. Upload your tested proposition to get expert regulatory guidance, automated vulnerability assessments, and prepare for compliance officer review. Requires a proposition from Market Simulator.
Prerequisite Required
You must have a tested proposition saved from the Market Simulator before accessing Compliance Excellence. The system will load your most recent proposition for compliance review.
Upload Tested Proposition
- Complete proposition testing in Market Simulator first
- Navigate to Compliance Review page
- System automatically loads your latest proposition
- Review proposition summary and scores
Use AI Compliance Assistant
- Access Google Gemini-powered chat assistant
- Ask questions about regulatory requirements
- Get guidance on FCA rules and consumer protection
- Receive instant answers with regulatory context
Smart AI Assistant
The compliance assistant is trained on financial regulations and can answer questions about your specific proposition, vulnerability rules, and compliance best practices.
Review Auto Vulnerability Check
- View automated vulnerability assessment status (GREEN/ORANGE/RED)
- See which demographic segments are flagged as vulnerable
- Review projected vulnerable subscriber counts
- Understand compliance risk levels
Check Compliance Status
- Review automated compliance checklist
- Ensure all regulatory requirements are met
- Address any compliance warnings or issues
- Access smart compliance documents and templates
Submit for Officer Review
- Complete compliance review form
- Add notes for compliance officer
- Submit proposition for final human review
- Receive expert feedback on regulatory compliance
Quick Reference Guide
Industry Selection
Banking & Finance: Full workflow with budget analysis, requires admin approval
Marketing: Instant access to proposition testing
Scoring System
Proposition Quality Score: Keyword-based component analysis (max 100%)
Market Fit Score: AI semantic matching against 166 customer needs
Time Estimates
Full GAIM: 45-60 minutes
Test & Compare: 15-20 minutes
Compliance: 20-30 minutes